How to connect Instagram to Rollout

Simple steps: use a professional Instagram account linked to a Facebook Page, then connect in Rollout. Personal Instagram profiles cannot auto-post.

Rollout can post your release cover picture and caption to Instagram for you. Instagram only allows this for professional accounts (Business or Creator), not a pure personal profile.

What you need

• An Instagram account you can switch to Professional (Business or Creator).
• A Facebook Page you admin, linked to that Instagram account (Meta requires this).
• A track in Rollout with cover art (Instagram posts are image + text).

Part A — Make sure Instagram is set up for posting (do this first)

1. Open the Instagram app on your phone and go to your profile.
2. Open the menu → Settings and activity → Account type and tools (wording can vary).
3. If you are still a personal account, choose Switch to professional account and pick Creator or Business.
4. Link Instagram to a Facebook Page:
   • In Instagram settings, look for options to connect to Facebook / Accounts Center, or
   • On facebook.com, open your Page → settings / linked accounts and connect Instagram.
5. Finish any prompts until Instagram shows it is connected to your Page.

If you skip this, Rollout will connect Facebook but cannot publish to Instagram.

Part B — Connect in Rollout

1. In Rollout open Social → ⚙ Connections.
2. Tap Instagram (and Facebook too if you also want Page posts).
3. Click Connect with Instagram (or Connect with Facebook — same Meta login).
4. Log in and approve the permissions Meta shows (Page + Instagram).
5. When you return, you should see a connected label with your Instagram name or handle.
6. Pick a track that has cover art → Send test post → check Instagram.

Things to know (so you’re not surprised)

• Links in the caption are not tappable on Instagram the way they are on Discord. Rollout still puts your SoundCloud address in the text so people can copy it.
• Cover art is required. Add a square cover on the track first.
• If you see an error about no Instagram Business account linked, go back to Part A, then disconnect and connect again in Rollout.

If connect isn’t available

Contact Support — Rollout’s Meta connection may still be turning on. You should not need a developer account.

Related: Facebook guide · social overview